As a project developer, I have a deep Interest in supporting my clients´ products and services to see them grow, stay current and flourish. To achieve this goal, I apply a detailed system of observation, evaluation and constant adjustment in the phases of the design process, prototyping and product. This is accompanied by honest dialogue with the work team, positive will and constant self-actualization.
My work mode is based on the study and comprehension of existing variables in the relationship between product and user, under specific conditions. By a complete structural review of those factors (product, work team, processes, user profile, context, etc.), I collect useful information that leads me to make decisions and create relevant design solutions.
My professional abilities are centered in project development, research, strategy, concept creation and design applications in Research, Branding, Information Architecture and User Experience Design areas. I have participated in projects of the Presidency of the Republic of Colombia, the German Society for International Cooperation, the Association of Colombian Universities, Los Andes University, Jorge Tadeo Lozano University, Los Libertadores University, the National Pedagogical University, among others.