Tiger Shin’s Taekwondo
For Tiger Shin’s Taekwondo, I developed an anchored design system that honors the school’s 30-year legacy while refreshing its visual identity. Drawing from the original shield and corporate colors, I redesigned core elements and introduced new assets, including the school flag, institutional templates, and the mascot, Tiger Seok.
The updated aesthetics highlight the school’s values of discipline, respect, and dedication through geometric simplicity, bold flat colors, and the fierce expression of the tiger. The result is a cohesive brand that reflects tradition while projecting strength and modernity.
Branding – Illustration – Design Renovation